Video: Microsoft Partners With RocketSpace to Give Startups a ‘Boost’

In this video, Lauren Gores describes how Microsoft is among the first companies to join the RocketSpace Corporate Ambassador Program. The two companies aim to give startups advice and education.

We know the startup scene is changing – capital requirements are lower, entrepreneurs abound, and open APIs and services can reduce development times,” Microsoft said in a blog post. “The days of heavy infrastructure requirements and massive overhead to create world-changing tech are behind us.”

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Video: Why You Shouldn’t Launch in the Press

In this video, Eric Ries opines that the press is wrong place to launch a Startup.

It’s really an important point. We try to teach entrepreneurs not to launch in the press, with all due respect. When you’re iterating and making mistakes and failing, you want to do that in private. You want to take advantage of the fact that you’re an obscure new startup and no one’s ever heard of you but a pathetically small number of customers. That’s actually a real asset. Take advantage of it. Do the big publicity push after you’ve already figured out how to build a sustainable business. We call it the ‘product launch’ when you put the product in front of customers — and you should do that as soon as possible — but do the marketing launch — when you’re pounding your chest and talking about how great you are — as late as possible.”

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15 Tips for Entrepreneurs from the Marketing Nut

Pam Moore has posted 15 Tips for Entrepreneurial Success:

Focus on a sustainable business platform versus short term revenue. It is tempting to accept the big contract and check that will help pay off your car, mortgage and fund a nice big fat vacation. However, do such only if it is going to help propel your business in the right direction for sustainability. If it doesn’t build your business, but instead takes away from your vision, then don’t do it! Sell your car, sell your house, whatever you have to. Make the sacrifices now to build and reap the benefits exponentially as the platform comes together.

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One Pager – Easy Web Pages for Startups

Your Startup is your business, and chances are it has nothing to do with building web sites. Enter OnePager, a New York startup that enables you to drag and drop to build professional-looking web-sites.

We got a lot of requests from small business owners and people who didn’t really have the budget to work with us,” said co-founder Matthew Moore. “They wanted to have a nice website created for themselves, so we got to thinking about doing a product.”

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5 Startup Trends in 2012

John Jantsch from Duct Tape Marketing lists five reasons why 2012 is going to be an all-new year for Startups.

As social networks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. These sites will move toward wholly functioning, self-contained marketplaces.

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Why Getting a Micro Loan May Just Get a Lot Easier

This week U.S. Rep Carolyn Maloney (D-NY) introduced a “micro biz” bill designed to encourage small banks and other financial institutions to make more loans of up to $25,000 for start-up businesses. The bill would establish a federally-funded loan-loss reserve, which would act as insurance to lenders in case borrowers default.

The great recession has made it harder than ever for entrepreneurs to get credit,” Maloney said Saturday at a press conference announcing the bill. “It’s my hope that this ‘micro biz’ bill will be a bridge to a brighter economic future.”

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