Author Mark Di Vincenzo writes that your Startup’s mission statement needs to get right to the point.
Be succinct. The hardest part about answering those questions is doing it in as few words as possible. The best mission statements are 30 words or less because brief mission statements will actually be read—and remembered. Avon’s mission statement is 240 words long; H&R Block’s is 273 words. How many people know what those statements really say? The medical supplier Becton, Dickinson and Company’s mission statement is “To help all people live healthy lives.” That statement says a lot in seven words.
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