Selling Your Startup against Competitors

Over at Inc., Georffrey James writes that there is an art to selling against your competitors.

Suppose you’re selling for a start-up and your competitor is a large established firm. And let’s suppose you know from your research that the competitor’s customer service department is often high-handed and annoying. By contrast, your firm is famously easy to work with, which is your competitive advantage. Your challenge is to point out your competitive advantage without rubbishing the competition.

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Video: Data Science Comes to Portland for Innovators Anonymous Workshop


In this video, Thomas Thurston from Growth Science International and a host of thought leaders describe how Data Science enables informed business decisions. Speakers include: Brandon Barnett (Intel), Rich Brueckner (insideHPC), Muki Hansteen-Izora (Intel), Torsten Hoefler (NSCA), and Fabrizio Petrini (IBM TJ Watson).

The video was produced by for the first annual Innovators Anonymous Workshop in Portland, Oregon.

Portland PDX Event Could be the Next SXSW

Over at Fortune, John Patrick Pullen writes that the Tech world may have just found the next SXSW.

Called Portland Digital eXperience (PDX) and running Sept. 6–8, the programming will be feature discussions and presentations from international speakers as well as locals. Along the lines of regional events like Big Omaha and Thinc Iowa, MusicFestNW/PDX is designed to be more intimate than SXSW, and will only have one track of — and therefore no competing — events.

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Hurdles of the Startup Marathon

Over at Funders and Founders, Anna Vital writes that building a Startup is marathon, not a sprint race.

This is a marathon, with hurdles. The startup marathon is one without a definitely route. At many points of it, you will find yourself wondring about the routes you should take, and sometimes whether it is worth running at all. Here is a simple roadmap of the dilemmas you will have to wade through on your way to a successful startup.

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Launching a Startup from Your Dormroom

Karim Aboelnaga writes that the key to successfully launching a Startup is do things in right order.

The main reason entrepreneurial ventures fail is because of a lack of execution. I started my first venture at the age of 13. In hindsight, my internet startup failed because I was missing the most important ingredient to running a company: other people. This included customers, co- founders and investors.

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Call for Participation in Small Business Technology Transfer (STTR)


Got Exascale ideas? In this video, Thomas Ndousse-Fetter from the DoE Department of Science announces a Call for Participation in the Small Business Innovation Research and Small Business Technology Transfer programs (SBR/STTR). The programs are designed for small businesses that want to get involved in the Exascale technology development ecosystem. Recorded at the Hot Interconnects 2012 Conference.

A Technology Transfer Opportunity (TTO) is an opportunity to leverage technology that has been developed at a DOE National Laboratory. Each TTO will be described in a particular subtopic and additional information may be obtained by using the link in the subtopic to the DOE National Laboratory that has developed the technology. Typically the technology was developed with DOE funding of either basic or applied research at a DOE National Laboratory and is available for transfer to the private sector. The level of technology maturity will vary and applicants are encouraged to contact the appropriate Laboratory prior to submitting an application.”


This video provides and overview of the DOE’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Programs.

Download the newly updated program description (PDF).

Gradspring Startup to Sponsor YouTube Contest for Advertising Students

This video provides an overview of Gradspring, a job board focusing on entry-level positions for recent graduates. The company recently joined forces with the crowdfunding platform to expand their user network and launch a contest for emerging advertising students and recent graduates of the Advertising field.

Once the project gets funded, Students will have the opportunity to gain visibility for their skill set and add “Advertising Pro” to their resume, by creating a submission for Gradspring’s “Jump Start Your Career” Youtube contest. The contest is a form of crowd sourcing in itself, and will encourage talented college students to write, produce, edit, and deliver professional quality ads about Gradspring during a 30 day contest. The creator of the ad with the most likes will receive $5000. The second runner-up will receive $2000, and the third runner-up will receive $1000.

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Totella Startup Shares the Story of the Sikh Tragedy

A new Startup called Totella is an effort by three Sikh entrepreneurs to enable people to share the stories that make up their lives. As an open media platform, the site was launched to share the story of the August 5th Sikh massacre in Wisconsin by a white supremacist.

Totella has been in development for more than six months and we planned our soft launch this week,” said Paul Singh, founder and CEO of Totella. When the shooting occurred at a Sikh gurdwara in Wisconsin last Sunday, killing 6 people of my faith, our team was compelled to tell the world the story of the tragedy that befell our country. Our entire team, which consists of three founders from the Sikh faith, has worked day and night to launch Totella to the world, escalating the launch to Friday August 10th.”

According to Singh, Totella was founded to address a gap in storytelling. While many stories about people, places and events make up the world around us, the Internet until now has only let us see fragments of these stories in a variety of locations. We rarely got to see the whole story in one place. Totella changes that. The platform was developed To-tell-a…story, so that each smaller voice can be heard and sewn into one fabric to tell the whole story.

Totella is in pre-beta at the moment, but inside-Startups plans to record a podcast with the founders when the site is open for new users. Read the Full Story.

PDX Conference to Feature Tech Startups

Over at GigaOm, Tom Krazit writes that the Portland Digital Experience conference has finalized its list of speakers. The conference takes place Sept. 6-8.

It might sound a little like SXSW, and while Oregon and Texas don’t have a lot in common at first glance, both Portland and Austin are home to vibrant music scenes and a host of startups and bigger technology companies that are helping define the future of media, entertainment, and personal computing.

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