Crush Your Startup’s Next PR Inteview

Over at the Silicon Florist, book author Sean Blanda writes that there’s a reason why charismatic entrepreneurs seem to pop up in every magazine and blog; if you are a friendly source, the media will be calling you much more often.

If you watch sports, you know how useless a bad interview is. Most athletes have never interacted with the media and have an interest in ducking any media coverage so they can remain focused on the game and skirt controversy. Politicians, on the other hand, have an interest in getting a message out in a concise and memorable way. You want to be more Obama than Greg Popovich. You should structure your answers in response to your talking points: Talking point → Possible anecdote.

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